Vodafone launched Vodafone 'Flex', a new concept for prepaid customers that comes with no pre-fixed quotas for voice, data or SMS. And to endorse this new variant, the telecom giant has roped in Bollywood actor Nawazuddin Siddiqui as national brand ambassador. Additionally, popular South Indian actor Bobby Simha will endorse Vodafone Flex in the southern markets. The brand believes
that both actors are "relatable and can truly live up to Vodafone's brand values", and has rolled out a 360 TV-led campaign 'Prepaid bana very very aasaan' featuring the two actors. Ogilvy & Mather has created the communication.
Siddharth Banerjee, national head, brand communication and insights, Vodafone India, said, "Vodafone Flex is a path-breaking product since it guarantees making consumers life simpler while assuring them of great value for money. The 'Vodafone Flex - Prepaid bana very very aasaan' campaign talks about simplifying lives of the prepaid consumers. It marks the return of a common man spokesperson approach, which Vodafone has done successfully in the past for the iconic 'Chhota Recharge' campaign led by Irfan Khan. For this campaign, the spokesperson had to be authentic, relatable and could truly live up to brand values. Nawazuddin Siddiqui, man of the Hindi heartland and Bobby Simha with popular following in the Southern states have explained the consumer propositions in their own authentic narrative style to connect strongly with the target audience."
The two TVCs are centered around two core themes: how a consumer gets stuck due to pre-defined quotas that exist in current prepaid products, and the other on a continuous dilemma that consumers have to face while choosing telecom packs to meet multiple needs.
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