KOLKATA: Intex Technologies has appointed cinestar Madhuri Dixit as brand ambassador for its consumer durable products, including washing machines and refrigerators. The actor has been signed for a period of two years, a company release said. "We are confident that her tremendous connect with the audience will help us in reaching out to our consumers more effectively," said Keshav Bansal, director, Intex
Technologies. In addition to Madhuri, Intex already has many other stars as its brand ambassadors for other product categories. For the mobile phones, the brand has Farhan Akhtar as the national brand ambassador, Sudeep Sanjeev for Karnataka, Mahesh Babu for Andhra Pradesh and Telangana and Suriya for Tamil Nadu.
No comments:
Post a Comment