LIC retained its most attractive BFSI brand status. Life Insurance Corp., has been the country’s most attractive brand in the banking and financial services segment for the third year.IRDA approved LIC’s idea to invest in PSB’s Another public sector entity, the State Bank of India, saw an improvement of 17 ranks to 48th rank in its overall attractiveness ranking. HDFC got the third position in the BFSI category, and made itto the top 50 Most Attractive Brands list at 49th rank. The private sector bank, ICICI Bank saw an improvement of 4 ranks from 61st in 2015 to 57th in 2016. Other private banks that made it to the top 10 list include Axis Bank (All India rank of 147), Yes Bank (All India rank of 152), and Kotak Mahindra Bank (All India rank of 267).
iv. LG has taken the national crown of India’s Most Attractive Brand in this 2016 study. The South Korea-based Consumer Electronics giant has taken the 1st rank, moving up from 2nd place last year.