Madhya Pradesh won the first prize in the category of Best State/Union Territory for Comprehensive Development of Tourism for being able to provide a complete and varied travel experience to tourists. The official awarding criteria by Ministry of Tourism stated, "With emphasis on better infrastructure especially in the field of power and roads, destinations in MP have become more accessible and tourist friendly. The stateis aware of the employment generation potential of the tourism sector and pays special attention to training programs. Further, the aggressive and innovative branding campaigns make Madhya Pradesh the desire of every travel lover across the globe." Having known that, take a look at Madhya Pradesh Tourism's latest ad campaign: The second and third prize in this category were bagged by the state tourism boards of Gujarat and Karnataka respectively. Madhya Pradesh Tourism was also among awards in other categories with the Heritage Walk of Bhopal winning the Best Heritage Walk award along with India City Walks for the Built Legacy of Mughals (Old Delhi Heritage Walk) being the joint winner in this category. Apart from this, the monuments of Amarkantak in Madhya Pradesh won the award for being the Best Maintained and Disabled Friendly Monument.
Another interesting award winner from the state of Madhya Pradesh is Art Ichol, a destination that serves as a platform for creative individuals to create, share and promote their works of art in a picturesque environment, which won the award for being the Best Innovative/Unique Tourism Project. This video shows a sneak peek into the project:
Kerala Tourism, on the other hand, won as many as six awards in the marketing category for states. Three out of the six awards the tourism board received were for states in the Tourism Promotion and Publishing category, including the one for 'Most Innovative use of Information Technology' - social media/mobile app. The Wayanad initiative, which has transformed the hilly district's economy through intensive participation of the local people, was selected for the award in the 'Responsible Tourism' category.
Sargaalaya Arts and Crafts Village at Iringal, a small but thriving village in Kozhikode, fetched the award for Kerala Tourism in the Rural Tourism project category.
"The awards are a heartening and robust reaffirmation of our Responsible Tourism initiative, which has emerged as a trailblazing tourism product for the entire country. We also received three national awards for our brilliant marketing initiatives which are designed to woo travellers from both inside the country and abroad," Kerala Tourism Minister A C Moideen said in a press release.
Kerala Tourism Director U V Jose said the national awards have come in the wake of Kerala Tourism winning two PATA (Pacific Asia Travel Association) Gold Awards for its brilliant marketing initiatives.