Govt Ropes In Shilpa Shetty As Swachh Bharat Brand Ambassador

Govt Ropes In Shilpa Shetty As Swachh Bharat Brand Ambassador New Delhi, Feb 23 (PTI) The government has roped(उतारा) in actress Shilpa Shetty as a brand ambassador for the Modi governments cleanliness initiative Swachh Bharat Mission. The 41-year-old actress will feature in TV and radio campaigns aimed at discouraging (उत्साह भंग करनेवाला) people from littering (कचरा) on

roads. Soon, campaign posters featuring (की विशेषता) her will be displayed at various places across the country. "We aim to rope in public icons to help achieve the target of Swachh Bharat Mission. A campaign featuring Shetty will be rolled out at national level soon," Urban Development Ministry Joint Secretary and director of Swachh Bharat Mission (Urban) Praveen Prakash told PTI.

Littering is a major problem in urban areas wherein people, specially vendors (विक्रेताओं) or shopkeepers, do not use bins to throw the waste, he said.

The Ministry has also approached other celebrities like Priyanka Chopra to support the mission, which aims cleanliness and eradication of open defecation by 2019.