BSNL Launches Aadhar Based e-KYC Project
BSNL has launched its Customer Acquisition and Customer Communication Management (CACMS) project that aims to digitalize business process to ensure faster service, accurate customer responses and customer satisfaction. The project provides an Aadhar based e-KYC (Know Your Customer)
service for immediate activation of new mobile connections across the country.
iii. The state-run telecom has selected Intense Technologies to deliver the CACMS project on a Pan India basis for all lines of business of BSNL as per the terms and conditions of the tender.
iv. Under the project the customers will have the convenience of Aadhar based fast and efficient utilization of services by BSNL. Foreign national with e-visa can also use the facility very quickly. The new service will enable greater efficiency in complying with TRAI regulations, enhanced customer experience and reduce costs.
v. The scope of the CACMS project includes the launch of pan India rollout of trans-promotional communications, loyalty management and contextual digital marketing to ensure seamless customer experience.
vi. CACMS project will help BSNL build competitive advantage by delivering superior customer experience to win customer loyalty.
Bharat Sanchar Nigam Limited (BSNL)
♦ Bharat Sanchar Nigam Limited is an Indian state-owned telecommunications company. BSNL is one of the largest & leading public sector units providing comprehensive range of telecom services in India.
♦ CEO: Shri Anupam Shrivastava
♦ Headquarters: New Delhi
♦ Founded: 15 September 2000
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