World Day for Audiovisual Heritage was observed across the world on 27 October 2016. The theme for the day was It's Your Story - Don't Lose It.The World Day for Audiovisual Heritage aims to raise general awareness of the need for urgent measures to be taken to safeguard audiovisual document. It also focuses on acknowledging the importance of audiovisual documents as an integral part of nationalidentity. Events organised on World Day for Audiovisual Heritage.On this day, the United Nations Educational, Scientific and Cultural Organization (UNESCO) works with organizations, governments and communities to promote the World Day for Audiovisual Heritage on October 27 every year. Activities and events that take place during the day include:
• Competitions such as a logo contest to promote the World Day for Audiovisual Heritage.
• Local programs organized as a joint effort between national film archives, audiovisual societies, television or radio stations and governments.
• Panel discussions, conferences and public talks on the importance of preserving important audiovisual documents are held.
• Special film screenings are organised.
Audiovisual documents like films, radio and television programmes are our common heritage as they contain the primary records of the 20th and 21st centuries. They help to maintain the cultural identity of the people.
However, many sound recordings, moving images and other audiovisual material are lost because of neglect, natural decay and technological obsolescence. Organizations such as UNESCO felt that more audiovisual documents would be lost if stronger and concerted international action was not taken.
Thereby, the UNESCO General Assembly in 2005 approved October 27 as the World Day for Audiovisual Heritage to raise awareness of the importance of Audiovisual documents as integral part of national identities and draw attention to the urgent need to protect them.
Since then the World observes this day every year by organizing activities around a theme agreed upon by the Coordinating Council of Audio-visual Archive Associations (CCAAA), the UNESCO designated body to oversee the yearly celebrations of the day.