GI Joe Inventor Stanley Weston Passes Away at 84

GI Joe Inventor Stanley Weston Passes Away at 84

Weston was born in Brooklyn in 1933 and served in the Army shortly after the Korean War ended. When he returned home to New York, he found a job with an advertising agency and enrolled(दाखिला लिया) in night courses for an MBA at New York University, where he had studied as an undergraduate. Weston soon discovered a talent for the up-and-coming licensing and merchandising industry, and he struck out on his own to found Weston Merchandising(क्रय-विक्रय). When Mattel's Barbie dolls were introduced in 1960, Weston realized boys were an untapped market for the doll industry after noting that many of them played with Ken dolls. He conceived (कल्पना) of the idea of a military action figure and in 1963 sold what would become G.I. Joe to Hasbro. The runaway hit would go on to be one of the most enduring(चिरस्थायी) toy lines in history, spawning hit TV shows and films as well.

Weston later renamed his company Leisure Concepts, which would represent clients such as Charlie's Angels-era Farrah Fawcett, Nintendo and the World Wrestling Federation, as well as TV shows including Alf and Welcome Back, Kotter. His other notable achievements include helping create the 1980s animated phenomenon ThunderCats.

In 1989, he was among the inaugural class for the Licensing Industry Hall of Fame, which includes notables Walt Disney, George Lucas and Jim Henson.