Wednesday 26 April 2017

Launch of IPR Awareness Campaign for Schools


The Cell for IPR Promotion and Management (CIPAM)in collaboration with the International Trademark Association (INTA) kicked off the IPR Awareness campaign for schools across the
country in New Delhi at Kendriya Vidyalaya, RK Puram Sector 2.  The National Intellectual Property Rights (IPR) Policy, which was approved by the Union Cabinet on 12th May 2016, is a significant move forward to encourage creativity and stimulate innovation (नवाचार को प्रोत्साहित करें) in the country.

Joint Secretary Rajiv Aggarwal from DIPP said IPR Awareness: Outreach (आगे निकल जाना) and Promotion is the first and foremost objective of the National IPR Policy and is critical to shaping an IP environment that is conducive (अनुकूल) to fostering creativity & innovation in the country. He said that one of the key focus areas is children in schools, as it is essential to nurture creativity and the ability to innovate from a young age. Mr Aggarwal said a streamlined(सुव्यवस्थित) system is being worked out to conduct over 3500 awareness programmes in schools, universities and the industry across the country including Tier 1, Tier 2, Tier 3 cities as well as rural areas along with translating the content to various regional languages for a wider reach. 

The programme was an hour long interactive session with a presentation delivered by the INTA Working Group which included various games and activities to keep the kids engaged. Along with the presentation, colorful and vibrant posters on different IPs were put up and mementos including a brochure on IP designed for kids was given to all students in attendance of the session. 

Definitions of conducive अनुकूल

making a certain situation or outcome likely or possible.
the harsh lights and cameras were hardly conducive to a relaxed atmosphere

synonyms: favorable to, beneficial to, advantageous to, opportune to, propitious to, encouraging to, promising to, convenient for, good for, helpful, instrumental in, productive of, useful for

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