BMW Group signs an international agreement with Aditya Birla Group
NEW DELHI: The BMW Group has entered into an international alliance with the Aditya Birla Group for preferred mobility solutions, the company said in the press release. The agreement spans globally (विश्व स्तर पर) across several countries such as India, Italy, Spain, Switzerland, Belgium, Germany, Austria, France and UK. The association comprises a wide variety of privileges on the extensive product portfolio of the BMW Group such as preferential pricing, customized financial services and aftersales support.
Rene Gerhard, director- sales, BMW Group India said, “Our alliance with Aditya Birla Group is yet another step to bring the immerse (विसर्जित) BMW experience closer to our exclusive clientele(अनन्य ग्राहक). The Aditya Birla Group employees across the world will now be able to experience the sheer driving pleasure in its greatest form.”
“This initiative is a first of its kind and will give our employees an enhanced user experience and service benefit, globally. It is an excellent reflection of our collaboration and partnership with BMW Group internationally,” added Subrato Sarkaar, joint president - corporate administration, Aditya Birla Group.
With its three brands, BMW, MINI and Rolls-Royce, the BMW Group targets the premium sector of the Indian automotive market. The BMW Group's activities in India comprise financial services for its premium clientele. Till date, BMW Group has invested Rs 11.3 billion (€ 167 million) in its subsidiaries in India. (BMW India –Rs 4.9 billion (€ 69 million) and BMW Financial Services India – Rs 6.4 billion (€ 98 million).