How Yahoo Came Up With Its New Name - Altaba

How Yahoo Came Up With Its New Name - Altaba Yahoo was already a shell of its former self. Now part of the company is getting an obscure new name: Altaba. When Verizon agreed to buy the company for $4.8 billion in July 2016, it planned to purchase just Yahoo's core Internet businesses, which include its email service, sports verticals and various apps. What's left of the embattled