The Rio 2016 organising committee revealed the official slogan for the first Olympic and Paralympic Games in South America – “A new world” – while also unveiling the medals, 52 days from the start of the quadrennial extravaganza. Along with the Olympic torch, the medals and the mascots, the slogan plays a major part in creating the unique identity of each Olympic Games.For Rio 2016, the core values of theslogan and the manifesto are unity, respect for diversity and the will for change. With less than two months to go until the Olympic Opening Ceremony on August 5, Rio organisers are still tackling numerous issues but there remains an underlying confidence that things will be ready come Games time. Tight construction deadlines at venues and transport links have been coupled with the political turmoil caused by the forthcoming impeachment trial of President Dilma Rousseff, as well as fears about the Zika virus.
Did You Know?
The Olympic motto of “Citius. Altius. Fortius” – Latin for “faster, higher, stronger” – serves as the starting point for slogans and manifestos for individual Games.
London 2012 used “Inspire A Generation” four years ago while Sochi 2014 opted for “Hot. Cool. Yours”.
Beijing 2008 organisers went with “One World, One Dream” with Athens 2004 providing a nod to the Ancient Olympics with the slogan “Welcome Home”.