20:20 MSL, part of MSLGROUP – PublicisGroupe's flagship strategic communications and engagement consultancy has announced the appointment of Entertainment and Lifestyle PR industry veteran Rina Sen Goel as Special Advisor to its Consumer, Lifestyle and Entertainment practice. Goel who comes with a rich experience of 25+ years across journalism and PR, will work closely with teams across the offices of 20:20MSL to help cater to Agency'saggressive plans of expandingits portfolio of Consumer, Lifestyle and Entertainment clients.
Commenting on the development, Chetan Mahajan, Co-MD, MSLGROUP India said,"Rina brings valuable experience in managing strategic and award winning campaigns and will be an asset to 20:20 MSL’s team. Her knowledge of Consumer, Lifestyle and Entertainment industrywill augment the Agency’sability to support the expanding portfolio while leveraging market opportunities for growth”.
In her earlier role as Senior Client Services Director/Practices Lead at Hill+Knowlton Strategies, Goel was responsible for leading consumer and entertainment campaigns. With her career spanning over 25 years she got an opportunity to play multiple facets of communication and story-telling roles including being a journalist with The Times Group for over eight years and Corporate Communciations and PR lead for Sony Pictures Networks India Pvt. Ltd for five years. She has consulted for some of world’s leading corporations including P&G, HUL, Colors - Viacom18, Tata Sky, Intel, Dolby, Godrej Industries, Marico, Skoda, Marriott International, Times Entertainment and Hyatt Corporation among others.
Commenting on her move, Goel said, “I look forward to working with the vibrant team, helping clients navigate the changes in the communications universe and engaging with key stake holders in the most integrated and efficient manner.”